CannaCore holds the commercial trust.
You already own the domain and have built the genetics identity. Keep it as the place customers go for the collection, availability, and direct breeder relationship.
Brand architecture
One breeder.
Two expressions.
CannaCore Seeds is the genetics house. JJ Stash is the publication that documents the science, history, and culture around the work.
JJ Stash builds the audience.
The newsletter can be broader and more personal: genetics, cultivation, history, research, commentary, and the material that makes people return even when they are not shopping.
The two should constantly cross-link.
Every relevant genetics page can point to a JJ Stash deep dive. Every JJ Stash issue can point readers back to the CannaCore library when a cultivar or breeding idea is relevant.
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Home of the genetics×JJ Stash
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Enter the StashHome of the genetics×JJ Stash
A CannaCore publication